Mobi

Project Challenge:

Designing a multifunctional sensory toy from a single primary material may sound simple, but in practice it quickly becomes complex.The process can involve multiple iterations, prototypes, and samples to refine if a strong foundational design framework is not established early on. Fortunately,this is where the Klugonyx design and engineering teams excel. While Mobi’s team provided excellent direction, the real challenge was to create a toy that not only met strict safety standards but was also unique and highly engaging for babies.

Solution:

Drawing on Klugonyx’s extensive experience in designing,developing, and manufacturing baby products for hundreds of clients, we streamlined the Zippee’s design process. This allowed us to avoid countlessdead-end iterations that often add months to development. At the same time, our manufacturing team ensured pricing stayed within the desired targets.

The result was the award-winning Zippee sensory toy.Throughout our partnership with Mobi, we supported the design, engineering, and manufacturing of 10 additional sensory products, helping them grow and establish themselves as a successful baby brand.