Busy Baby
Project Summary
Klugonyx has partnered with Beth for years, helping her to scale her business from product sketches to a seven-figure baby brand.
Klugonyx not only designed, engineered, and manufactures her original Busy Baby Mat but also all other products in her growing range of silicone mats, bibs, and sensory utensils.
Challenge:
The flagship mat, featured on Shark Tank in 2021, uses suction cups to stay put and includes tethers that keep toys, training utensils, and sippy cups off the floor. To guarantee safety, we had to ensure every item met rigorous FDA and child safety standards.
Solution:
By partnering with Klugonyx’s seasoned baby-product designers, engineers, and trusted factory network, Beth kept her in-house team lean and free to focus on driving sales instead of managing a complex supply chain, enabling her to scale faster.
In just four years, Busy Baby has grown from a start up into a multimillion dollar brand.
"Klugonyx has held my hand through the entire process from initial design through manufacturing. They've supported me every step of the way to grow my product line to a seven-figure business." - Beth (Founder)