A brand name is important because it’s the first impression of a company or product, representing its values and personality. A memorable name builds recognition, trust, and connection with consumers, helping the brand stand out.
This guide walks you through an interactive process for choosing a strong brand name, featuring 12 hands-on activities focused on:
- Brand Foundations
- Creative Exploration
- Refining & Evaluating
- Practical Considerations
- Final Selection
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