Founder's Field Notes Podcast :

Bennett Maxwell-Dirty Dough

Bennett Maxwell-Dirty Dough

Getting Dirty with Bennett Maxwell, CEO and Founder of Dirty Dough!

In this week's episode, we sat down with Bennett Maxwell, the CEO and founder of Dirty Dough, the cookie franchise that has taken the dessert industry by storm! Bennett is a true sales guru and a mental health advocate who believes that true joy comes from knowing yourself and finding real fulfillment. During the episode, Bennett shared his sales journey, how he identified opportunities and chased them, and his plans for using the success of Dirty Dough to build his Life is Sweet Foundation.
Cora Egolf
March 24, 2023

One of the biggest takeaways from our conversation with Bennett was the importance of learning and picking the positives out of each job and situation. He shared his experience of bouncing around different sales jobs to learn the process and how he could become better at it.

According to Bennett, having a sales mindset is crucial for every entrepreneur, and it's something that he has been cultivating since his childhood. He also stressed the importance of working on the business instead of in the business, and he recommended the book E-Myth Revisited for anyone looking to take their business to the next level.

Bennett also emphasized the importance of having an advisory board and finding the right partners. He shared his experience of building a team of advisors and partners who share his vision and helped him take Dirty Dough to the next level.

Overall, Bennett's journey is an inspiring tale of hard work, perseverance, and passion. Tune in to this episode to learn more about his experience, and don't forget to take note of his invaluable advice on how to become a successful entrepreneur.

About Bennet:

Bennett Maxwell is a successful entrepreneur, real estate investor, and mental health advocate who is best known as the founder and CEO of Dirty Dough, a franchise cookie company. Maxwell's vision is to break down business barriers and raise mental health awareness by promoting authenticity and self-acceptance.

Maxwell's entrepreneurial journey began at an early age when he started selling candy bars in school. He went on to sell discount cards, do door-to-door sales, and even run lemonade stands to make money. This early experience in sales has stayed with him, and he has continued to use his skills to build successful businesses throughout his career.

Maxwell's work history includes stints as a tutor, sales manager, and life insurance agent, among others. He is also the owner of five residential properties with 15+ tenants, which has given him a deep understanding of the real estate industry.

In April 2019, Maxwell founded Dirty Dough, which uses centralized production with special machines to produce the world's first 3 layer cookie. This innovative approach allows for a franchise to open up at half the cost of the competition, half the labor, while lowering ongoing costs. Dirty Dough has quickly become a popular franchise, with 90 franchises already sold by May 2022.

Maxwell is also a member of the Forbes Business Council and has his own podcast, "Deeper Than Dough." The podcast focuses on finding joy and fulfillment in both business and personal life through self-awareness and mindset. Maxwell believes that true happiness and success come from knowing oneself and being authentic.

Despite his success, Maxwell remains humble and focused on helping others. His commitment to mental health awareness and self-acceptance sets him apart as a leader in the business world

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About Founder’s Field Notes:

Founder's Field Notes is a must-watch for any founder or aspiring entrepreneur. This show is a unique blend of business education and inspiration, aimed at helping founders and future entrepreneurs overcome the struggles of starting and running a business. Jason Klug, Founder and CEO of Klugonyx, chats with fellow experts in the entrepreneurship world to provide in-depth analysis and expert advice on the most pressing issues facing today's business owners. So, if you're looking to take your business to the next level, tune in bi-weekly to Founder's Field Notes!

About Klugonyx:

Klugonyx is a leading full service product development company that specializes in bringing innovative ideas to life. With years of experience in the industry, Klugonyx has a proven track record of helping clients turn their visions into successful products.

At Klugonyx, we provide end-to-end services to support our clients through every step of the product development process. From ideation and engineering to prototyping and manufacturing sourcing, we work closely with our clients to ensure their ideas become a reality!

We work with clients across all industries, and our goal is to be an educational and collaborative asset to them throughout the entire product development journey. Our team in Salt Lake City, UT, brings together a wealth of expertise and experience, while our team of 35+ professionals in China provides boots-on-the-ground support and white-glove service to help manage and source all aspects of manufacturing.

At Klugonyx, we believe that innovation is the key to success, and we are committed to delivering cutting-edge solutions that exceed our clients' expectations. With our comprehensive product development services, we provide a one-stop-shop for all your product development needs. Contact us today to learn more about how we can help you turn your ideas into reality.

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