Project: Chew cube
Client: Malarkey Kids
Capabilities: research // design // engineering // manufacturing
CLIENT REQUEST: Create a teether cube with a rattle inside that parents could feel good about and babies would be happy about. Also, make it look super cool and super modern.
THE CHALLENGE: Stick to the client’s vision of a moldable rubber cube that’s easily, and cost-effectively manufactured, and can pass ASTM standards. This was the complete opposite of stealing candy from a baby. But why would you want to do that anyway?
THE APPROACH: We explored styles that stood out while keeping functionality in mind. Research led us to incorporating a black and white cube in the center acknowledging newborn eye development and their ability to only see those colors. We went through a deep dive on the conceptual exploration, honing in on perfection with a very hands-on sample review process.
THE RESULTS: A food-grade silicone cube with a plastic, black and white print rattle and mirrors on the sides that’s now sold and in the small hands of babies all over the world.