ChewCube_Silicon_Main.jpg

Project: Chew cube

Client: Malarkey Kids

Capabilities: research // design // engineering // manufacturing

CLIENT REQUEST: Create a teether cube with a rattle inside that parents could feel good about and babies would be happy about. Also, make it look super cool and super modern.

THE CHALLENGE: Stick to the client’s vision of a moldable rubber cube that’s easily, and cost-effectively manufactured, and can pass ASTM standards. This was the complete opposite of stealing candy from a baby. But why would you want to do that anyway?

THE APPROACH: We explored styles that stood out while keeping functionality in mind. Research led us to incorporating a black and white cube in the center acknowledging newborn eye development and their ability to only see those colors. We went through a deep dive on the conceptual exploration, honing in on perfection with a very hands-on sample review process.

THE RESULTS: A food-grade silicone cube with a plastic, black and white print rattle and mirrors on the sides that’s now sold and in the small hands of babies all over the world.


Malarkey & Klugonyx continue to collaborate on multiple products, driving innovation and sales within the toy industry, and forging strong relationships with major retailers.
 
 

But wait there’s more.

Learn how we helped Daplie reinvent the personal server.